《國際營銷雜志》是一本同行評議的雜志,致力于推進國際營銷實踐、研究和理論。歡迎為國際營銷的任何方面作出貢獻。《華爾街日報》主要針對國際營銷/商業學者和中高級國際營銷職位的從業人員,旨在彌合國際營銷理論與實踐之間的差距。
Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.
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